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My Jessie J 'Bourjois' Lipgloss advertisment. I made this campaign on Photoshop by combining different images of Jessie J together. I split the images as it makes the advertisment look more modern and appealing. It shows both sides of Jessie J, a glamorous side and a more edgy side. I chose the picture with her wearing a bright pink lipgloss as it matches the Bourjois lipgloss branding, it stands out as it is a vibrant colour and it is the same colour as the Bourjois brand. I decided to include the popular 'JessieJ' font as this shows her brand aswell as the other brand and it is able to catch the eye of other Jessie J fans. This is an example of cross-media convergence and synergy as it is two different companies coming together to promote the same thing which is the lipgloss. The target audience would be for young females who are interested in this form of make-up. This would also allow Jessie J to have a wider audience and it would also benefit the brand.
